When CoTweet sold to ExactTarget a couple weeks ago, the acquisition price was not disclosed. But an SEC filing put out today suggests that ExactTweet paid at least $8.1 million in stock for CoTweet. That is the value of “securities offered . . . as partial consideration in connection with a merger,” meaning [...]
Tags: 1 Million, 10 Million, Acquisition Price, Cash Portion, Couple Weeks, Initial Investment, Marketing Channel, Merger, Partial Consideration, Return Investment, Sec Filing, Stock Portion, Twitter
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Mobile ad network Mobclix has made its first acquisition. The startup is buying up Heartbeat, a cloud-based SaaS that helps iPhone app developers manage and access sales data, crash reporting, ongoing hourly usage stats, reviews and rankings. The acquisition price was not disclosed.
Mobclix bought Heartbeat from app developer Enormego, which launched the software in [...]
Tags: Acquisition Price, Acquisitions, Admob, Advertisers, Android, Behavioral Characteristics, Current Service, Gartner, Google, Greystripe, Heartbeat, Iphone, Mobile Advertising, Monetization, Nielsen, Offerings, S Sales, Saas, Usage Stats, Visualization
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