Brightkite’s Sneaky Plan To Get Regular Users Into Location: Group Text
Brightkite is tricky. Tricky and smart.
While larger than most of their location-based rivals with over 2 million users, they know that in the past year they’ve lost some momentum to the newer check-in services like Foursquare and Gowalla. So they’re trying to do something unique to swing momentum back in their favor.
Today, at the SXSW [...]
