Medialets, an advertising and analytics startup, bet big on the iPhone early, rolling out its universal SDK at the launch of the App Store two years ago. And the startup just launched a universal SDK that works with the iPad. And the company’s Apple-centric strategy has paid off; Medialets is one of the most widely [...]
Tags: Admob, Advertisers, Advertising Campaigns, Bet, Cnn, Developers, Display Advertising, Greystripe, Ipad, Iphone, Launch, Measurement, Mediator, Mobile Phones, New Direction, New York Times, Platforms, Publishers, Sdk, Third Party
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Wed, April 7 2010 » Uncategorized » No Comments
It’s no secret that there weren’t many iPads given out ahead of time. Apple is, of course, notorious for their extreme secrecy and the hammer that inevitably comes down on leakers and embargo breakers. They have the press in the hollow of their hand, with the iPad more than ever. Time and Newsweek are competing [...]
Tags: Apple News, Breakers, Cnn, Conflicts Of Interest, Controversial Status, Daniel Lyons, Embargo, Establishments, Extreme Secrecy, Fake Steve Jobs, Ipad, Ipads, Leakers, Mark Potts, Newsweek, Power Balance, Pr Tactics, Reliable Sources, Steve Jobs, Time Apple
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Sun, April 4 2010 » Uncategorized » No Comments
Before livestreaming video networks like Justin.TV can become attractive to advertisers, they need to deal with their piracy issues. It’s the same thing YouTube had to go through, except with live video streams. Like YouTube, Justin.tv complies with DMCA takedown notices and is developing digital fingerprinting technology to identify copyrighted video [...]
Tags: Casual Perusal, Cnn, Cnn International, Concurrent Viewers, Copyright Issues, Justin Tv, King Of Queens, Live Video Streams, Livestream, New Channels, Piracy Issues, Professor Eric, Santa Clare, Takedown Notice, User Generated Content, Video Networks, Video On The Web, Video Piracy, Wilson Sonsini, Zero Tolerance Policy
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Mon, March 15 2010 » Uncategorized » No Comments
We’ve talked a lot this week about the so-called “Location War” brewing at the SXSW festival in Austin, Texas starting tomorrow. That war will happen, but actually, there are likely to be a lot of winners because a few of the location-based services should be able to leverage the exposure to gain usage after the [...]
Tags: Absolute Nightmare, Amp, Austin Texas, Bloodlust, Butts, Cnn, Fate, Festival Goers, Iphone, Iphones, Jurassic Park, Location Based Services, Mr Arnold, Previous Year, Rants, Real War, Samual L Jackson, Sprint, Sxsw Festival, Thr
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Fri, March 12 2010 » Uncategorized » No Comments