The online advertising industry climbed out of last year’s recession in the fourth quarter. New data from the Interactive Advertising Bureau and PriceWaterhouseCoopers shows that online advertising revenues in the U.S. climbed 2.6 percent annually in the fourth quarter to $6.3 billion, and were up 13.8 percent from the previous quarter. These U.S.-only [...]
Tags: 1 Billion, Advertising Industry, Advertising Revenues, Category Search, Classifieds, Display Advertising, Email Marketing, Fourth Quarter, Industry Revenues, Interactive Advertising Bureau, Internet Advertising, Last Quarter, Lead Generation, Online Advertising, Pricewaterhousecoopers, Recession, Relative Strength, Video Ads, Web Companies, Worldwide Growth
more... »
Medialets, an advertising and analytics startup, bet big on the iPhone early, rolling out its universal SDK at the launch of the App Store two years ago. And the startup just launched a universal SDK that works with the iPad. And the company’s Apple-centric strategy has paid off; Medialets is one of the most widely [...]
Tags: Admob, Advertisers, Advertising Campaigns, Bet, Cnn, Developers, Display Advertising, Greystripe, Ipad, Iphone, Launch, Measurement, Mediator, Mobile Phones, New Direction, New York Times, Platforms, Publishers, Sdk, Third Party
more... »
