It was no surprise that the Olympics was a ratings blockbuster for NBC. The network’s ratings more than doubled during February Sweeps, up 105% from last year, according to Nielsen and RBC Capital Markets research. The interesting footnote, however, is GE’s cross-platform success on the Web and mobile. According to RBC Capital Market’s [...]
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Editor’s note: This is the third in a series of posts by guest writer Ashkan Karbasfrooshan. Previously, he wrote about the State of Online Video, and 12 Surprising Things Holding Back Online Video Advertising. In part 3 today, he examines how videos are found and consumed online. Karbasfrooshan is the founder and CEO of WatchMojo [...]
Tags: American Households, Ashkan, Bear Stearns, Business Books, Consumption Factor, Factor 1, Followings, Footnote, Guest Writer, Jp Morgan, Mobile Web, Ny Times Article, Prime Time, Social Networks, Tiffany Network, Today Nbc, Vertical Niche, Video Advertising, Video Content, Web Factor
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