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Medialets, an advertising and analytics startup, bet big on the iPhone early, rolling out its universal SDK at the launch of the App Store two years ago. And the startup just launched a universal SDK that works with the iPad. And the company’s Apple-centric strategy has paid off; Medialets is one of the most widely [...]
Wed, April 7 2010 » Uncategorized » No Comments
With the iPad officially in the hands of consumers, mobile ad networks and platforms are rushing to create iPad specific ad formats. Medialets, Mobclix, and Greystripe have all created ad formats for the device. And AdMob is said to be releasing its iPad-specific SDK in the next few weeks. Mobile ad network Millennial Media is [...]
Wed, April 7 2010 » Uncategorized » No Comments
Mobile ad network Mobclix has made its first acquisition. The startup is buying up Heartbeat, a cloud-based SaaS that helps iPhone app developers manage and access sales data, crash reporting, ongoing hourly usage stats, reviews and rankings. The acquisition price was not disclosed.
Mobclix bought Heartbeat from app developer Enormego, which launched the software in [...]
Tue, March 2 2010 » Uncategorized » No Comments
