With the iPad officially in the hands of consumers, mobile ad networks and platforms are rushing to create iPad specific ad formats. Medialets, Mobclix, and Greystripe have all created ad formats for the device. And AdMob is said to be releasing its iPad-specific SDK in the next few weeks. Mobile ad network Millennial Media is [...]
Tags: Ad Formats, Application Experience, Creative Suite, Developer Portal, Different Ways, Game Play, Google, Greystripe, Interstitials, Ipad, Last November, Launch, Metrics, Millennial Media, Mobile Platform, Mobile Web Users, Nielsen Media, Page Ads, Perplexing Situation, Series C
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Imagine if you walked into a used car dealership and knew exactly how much the dealer was skimming off your purchase. I don’t want to draw a parallel between used car sales and the mobile ad marketplace, but it’s an industry, like many, that could use more transparency. Burstly, an ad manager service, wants to [...]
Tags: Ad Space, Advertising Revenue, Beta Users, Boy Genius Report, Business Model, Car Dealership, Car Sales, Ecpm, Grp Partners, Interstitials, Ipad, Iphone, Makeover, Open Platform, Reincarnation, Revenue Streams, Rifkin, Rincon, Risk Guarantee, Suster
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