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myYearbook’s Chatter Driving 1 Million Updates A Day, 1 Billion Page Views A Month

Many people have never heard of myYearbook, a social network that skews pretty young (half of its members are teenagers). But it’s got a substantial audience, with around 55.7 million visits  and 4.3 million uniques a month, according to comScore. And recently, it’s been growing very quickly —  according to comScore, unique [...]

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Sun, April 11 2010 » Uncategorized » No Comments

Mobile Ad Network Millennial Media Unveils iPad SDK And New Ad Formats

With the iPad officially in the hands of consumers, mobile ad networks and platforms are rushing to create iPad specific ad formats. Medialets, Mobclix, and Greystripe have all created ad formats for the device. And AdMob is said to be releasing its iPad-specific SDK in the next few weeks. Mobile ad network Millennial Media is [...]

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Wed, April 7 2010 » Uncategorized » No Comments

For The Trifecta: MSNBC Extends Its BreakingNews Brand To Facebook

Last November, MSNBC acquired the Twitter account @breakingnews, which was started as a basic newswire by Michael van Poppel and gradually grew to 1.4 million followers (it’s now up to over 1.6 million). A month later, MSNBC announced that it had acquired BreakingNews.com, which has become a web portal for the online newswire. [...]

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Fri, March 12 2010 » Uncategorized » No Comments

Just In Time For The Location Wars, Twitter Turns On Geolocation On Its Website

When I wrote that location would be this year’s Twitter at SXSW, I also meant that Twitter’s geolocation would be this year’s Twitter at SXSW. The service has just turned on geolocation on its website today for the first time.
While Twitter’s geolocation feature has been live through its API since last November, there was no [...]

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Tue, March 9 2010 » Uncategorized » No Comments

What Should Twitter Ads Look Like? And Will You Really Love Them?

Twitter is getting closer to launching its own advertising on the micro-messaging service. Speaking on an advertising industry panel yesterday, the company’s head of monetization, Anamitra Banerji, confirmed that Twitter would launch its own advertising platform within a month or so, at least in a beta test. Twitter has been planning to launch [...]

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Tue, February 23 2010 » Uncategorized » No Comments