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It will soon be possible to compare the performance of search and social ad campaigns side by side. Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, will be adding Facebook Ads as an option on April [...]
Thu, April 1 2010 » Uncategorized » No Comments
Omniture, acquired by Adobe for $1.8 billion last year, has expanded its partnership with Facebook. Together, the companies aim to provide marketers with solutions to optimize the enormously popular social network as an effective online marketing channel.
Initially, Omniture and Facebook will focus on the ability to automate Facebook media buying and access analytics that [...]
Wed, March 3 2010 » Uncategorized » No Comments
