Just another WordPress weblog
Today during Apple’s iPhone 4.0 developer preview, Steve Jobs announced a number of new innovations for its mobile platform. OS 4 will bring multitasking and folders to the iPhone, iBooks will come to the device, and Apple officially announced its venture into mobile advertising iAds. Plus, the latest number of iPads sold and app [...]
Thu, April 8 2010 » Uncategorized » No Comments
Today during its iPhone 4.0 developer preview, Steve Jobs announced Apple’s much-anticipated mobile advertising platform, iAd. This has been expected since Apple acquired mobile ad platform Quattro Wireless, after having AdMob snatched away by Google (though the FTC may recommend blocking that deal).
Apple will sell and host the ads, giving 60% of ad revenue back [...]
Thu, April 8 2010 » Uncategorized » No Comments
AdMob, the mobile advertising unit bought by Google last year for a whopping $750 million, is upgrading its platform today. The company is launching new SDK’s for Android, Flash Lite and iPhone platforms and is also rolling out a number of new publisher tools, including a new publisher dashboard, an enhanced Reporting UI, a new [...]
Tue, March 23 2010 » Uncategorized » No Comments
Mobile advertising company AdMarvel, fresh off the heels of being acquired by Opera Software for a reported $8 million plus earn-out, has teamed up with Gannett subsidiary PointRoll to launch an advertising platform for Apple’s iPad.
Dubbed the iPad Advertising Platform, the companies aim to combine PointRoll’s rich media technology with AdMarvel’s mobile advertising capabilities.
The launch [...]
Tue, March 23 2010 » Uncategorized » No Comments
Not an easy thing to conceptualize indeed, but according to eMarketer there will be more mobile Internet users in China than the entire population of the US by the end of this year.
For your reference, the 2010 estimate of the size of the United States population stands at roughly 310 million people according to Wikipedia, [...]
Thu, March 18 2010 » Uncategorized » No Comments
Mobile ad network Mobclix has made its first acquisition. The startup is buying up Heartbeat, a cloud-based SaaS that helps iPhone app developers manage and access sales data, crash reporting, ongoing hourly usage stats, reviews and rankings. The acquisition price was not disclosed.
Mobclix bought Heartbeat from app developer Enormego, which launched the software in [...]
Tue, March 2 2010 » Uncategorized » No Comments
