Insanity Reviews Friends

Will AOL and Demand Media’s Content Farm Strategy Prevail?

Editor’s note: Guest author Ashkan Karbasfrooshan is the founder and CEO of video site WatchMojo. In this post he examines the two biggest content farms springing up on the Web: Demand Media and Aol. You can find his previous guest posts about online video here.

Are content farms the future of online media?  Demand [...]

Tags: Aol Media, Business Models, Clay Shirky, Content Consumption, Cool Kids, Facing Tv, Guest Author, Lifetime Value, Mathematical Proof, Media Database, Monetization, Octogenarian, Richard Rosenblatt, Rupert Murdoch, Septuagenarian, Sumner Redstone, Tv Executives, Usa Today, Video Site, Watchmojo

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Redpoint Invests $4.4 Million In Fast Growing Posterous

San Francisco based Posterous, a fast growing publishing platform, has taken a $4.4 million investment from Redpoint Ventures. Partner Satish Dharmaraj, who is also an individual investor in Posterous, led the round and joins the company’s board of directors (and he maintains his personal blog at Posterous here).
Posterous, founded in 2008 by Sachin Agarwal, Garry [...]

Tags: Board Of Directors, Coca Cola, Customization, Domain Names, Freeness, Gibson, Google, Guy Kawasaki, Individual Investor, Million Page Views, Monetization, Nickel And Dime, Personal Blog, Redpoint Ventures, S Board, Satish, Share Content, Share Media, Simplicity, Y Combinator

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Mobclix Acquires iPhone App Sales Analytics Software Heartbeat

Mobile ad network Mobclix has made its first acquisition. The startup is buying up Heartbeat, a cloud-based SaaS that helps iPhone app developers manage and access sales data, crash reporting, ongoing hourly usage stats, reviews and rankings. The acquisition price was not disclosed.
Mobclix bought Heartbeat from app developer Enormego, which launched the software in [...]

Tags: Acquisition Price, Acquisitions, Admob, Advertisers, Android, Behavioral Characteristics, Current Service, Gartner, Google, Greystripe, Heartbeat, Iphone, Mobile Advertising, Monetization, Nielsen, Offerings, S Sales, Saas, Usage Stats, Visualization

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The Ten Most Likely M&A Deals In Online Video

Editor’s note: Guest author Ashkan Karbasfrooshan is the founder and CEO of video site WatchMojo. Below are his picks for the ten most likely M&A deals in online video. Previously, he wrote a series if posts about the state of online video (Part I, II, III, and IV).
Which online video companies will [...]

Tags: 20b, 40b, Acquirers, Amazon, Content Business, Dancing Partner, Domain Registrar, Google, Guest Author, Inventory Company, Larger Companies, Match Made In Heaven, Monetization, Sheer Number, Tremor Media, Venture Capitalists, Video Companies, Video Editor, Video Site, Watchmojo

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Former EA, Yahoo Marketing Vet Mitali Pattnaik Appointed GM Of PlayFirst

We haven’t heard much from PlayFirst since we covered the San Francisco-based casual gaming startup’s last funding round back in December 2007, but that doesn’t mean things aren’t moving for the venture-backed company.
Earlier this year, the startup inked a major deal with Big Fish Games and today it has announced that social game industry executive [...]

Tags: Big Fish Games, Electronic Arts, Game Industry, Industry Executive, Kleiner Perkins, Kpcb, Mari, Marketing Manager, Monetization, Playfirst, Second Time, Senior Marketing, Sequoia, Sidenote, Social Game, Social Games, Social Gaming, Software Company, Stint, Worldwide Marketing

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