Medialets, an advertising and analytics startup, bet big on the iPhone early, rolling out its universal SDK at the launch of the App Store two years ago. And the startup just launched a universal SDK that works with the iPad. And the company’s Apple-centric strategy has paid off; Medialets is one of the most widely [...]
Tags: Admob, Advertisers, Advertising Campaigns, Bet, Cnn, Developers, Display Advertising, Greystripe, Ipad, Iphone, Launch, Measurement, Mediator, Mobile Phones, New Direction, New York Times, Platforms, Publishers, Sdk, Third Party
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Wed, April 7 2010 » Uncategorized » No Comments
There will be lots of news leaking about Facebook’s product announcements at their upcoming F8 Developer Conference in April. That’s because they’re already starting to test out a lot of the new stuff with third party developers, and once two people know a secret, it isn’t really a secret any more.
One of the new features [...]
Tags: Api, Big Idea, Billions Of Dollars, Darn Internet, Developer Conference, Facebook, Gesture, Google, Graph, Hundreds Of Thousands, Implementation, New Features, New Stuff, Party Developers, Preference, Product Announcements, Publishers, Search Engine, Third Party, Tributary System
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Thu, March 25 2010 » Uncategorized » No Comments
Last year, OneRiot ventured into the advertising world with RiotWise, an ad format which places content in an emphasized position in their realtime feed. The search engine also launched a pilot program of RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, that has since [...]
Tags: Ad Format, Advertiser Content, Api, Application Developer, Desktop Clients, Developers, Facebook, Media Partners, Pilot Program, Publishers, Raw Feed, Relevance, Relevancy Algorithm, Relevant Content, Riot, Risk, Search Engine, Search Technology, Social Web, Ui
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Fri, March 19 2010 » Uncategorized » No Comments
During his keynote at SXSW this afternoon (live blog here), Twitter CEO Evan Williams just announced a new “At Anywhere” platform, which allows websites to more deeply integrate the service into their sites. The idea is to offer a more seamless experience to Twitter users navigating third party sites like the Huffington Post and [...]
Tags: Amazon, Ceo, Ebay, Evan Williams, Frameworks, Huffington Post, Integration, Javascript Guru, Keynote, Meebo, New York Times, People, Profile, Profiles, Publishers, Seamless Experience, Third Party, Tweet, Twitter, Yahoo
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Mon, March 15 2010 » Uncategorized » No Comments
If you run a Website that uses DoubleClick’s DART ad server or Google Ad Manager, those products just got a major upgrade and rebranding. The DART brand is being retired and it will now be called DoubleClick For Publishers. Meanwhile, Google Ad Manager (which targets smaller Websites) will now be called DFP Small [...]
Tags: Ad Space, Apps, Banner, Dart, Dashboard, Developer Community, Display Ads, Doubleclick, Dynamic Allocation, Feeder System, Google, Interface, Party Developer, Public Api, Publishers, Sales Order Management, Small Business, Sophisticated Algorithms, Third Party, Workflow Tools
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Mon, February 22 2010 » Uncategorized » No Comments
Glam Media, a vertical advertising network, has raised its fifth round of venture capital – $50 million from aeris CAPITAL, a Switzerland and Silicon Valley based private equity fund. The company is not disclosing the valuation of the round, but it is rumored to be around $750 million.
Glam’s last major funding was a $85 million [...]
Tags: 10 Million, 50 Million, Acquisitions, Advertising Network, American Operations, Billion Page Views, Competitor, Founders, Internet Properties, Ipo, Media Advertising, New York City, Private Equity Fund, Profitability, Publishers, Silicon Valley, Venture Capital, Venture Investors, Worldwide Internet, Worldwide Visitors
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Tue, February 2 2010 » Uncategorized » No Comments