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Last year, OneRiot ventured into the advertising world with RiotWise, an ad format which places content in an emphasized position in their realtime feed. The search engine also launched a pilot program of RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, that has since [...]
Fri, April 9 2010 » Uncategorized » No Comments
It will soon be possible to compare the performance of search and social ad campaigns side by side. Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, will be adding Facebook Ads as an option on April [...]
Thu, April 1 2010 » Uncategorized » No Comments
Trying to control, or even manage, your online reputation is becoming increasingly difficult. And much like the fight by big labels against the illegal sharing of music, it will soon become pointless to even try. It’s time we all just give up on the small fights and become more accepting of the indiscretions of our [...]
Sun, March 28 2010 » Uncategorized » No Comments
Yesterday, Facebook released a proposed privacy policy that foreshadowed a bold (and creepy) new feature: some third-party partners are going to be allowed to access and use your Facebook data without any prior consent. Make no mistake — there will be backlash. That’s par for the course for Facebook, which has shown time and time again [...]
Sun, March 28 2010 » Uncategorized » No Comments
Stealth startup Trada launched to the public today as an online marketplace allowing small and medium businesses and agencies to essentially crowdsource search engine marketing services. The startup has raised $2.2 million from the Foundry Group and angel investors Alan Warms, Carlos Cashman, Dan Murray, James Crouthamel, Stuart Larkins and Robert Wolfe.
As we all [...]
Thu, March 18 2010 » Uncategorized » No Comments
When it comes to getting access to all the data that flows through Twitter, there are the 50,000 apps that drink from Twitter’s Streaming API, which is subject to various limits. And then there are the chosen few who get the full unlimited firehose of data, the more than 50 million Tweets a day [...]
Tue, March 2 2010 » Uncategorized » No Comments
Google has just announced via tweet that it’s integrating Facebook Page updates into its real-time search results. Google first revealed that this was coming back in December, when it first started including real-time data in its search results. Other data sources for Google’s real-time results include MySpace and Twitter.
The only problem with the [...]
Thu, February 25 2010 » Uncategorized » No Comments
Local cost-per-click marketplace Reply.com wants to raise $60 million in an initial public offering. The company filed its offering statement with the SEC this morning.
Reply.com is a cost-per-click ad network which targets ads for local businesses. Its strategy is to gather more information from consumers who click on their ads by inserting a [...]
Mon, February 22 2010 » Uncategorized » No Comments
