Omniture, acquired by Adobe for $1.8 billion last year, has expanded its partnership with Facebook. Together, the companies aim to provide marketers with solutions to optimize the enormously popular social network as an effective online marketing channel.
Initially, Omniture and Facebook will focus on the ability to automate Facebook media buying and access analytics that [...]
Tags: Ad Campaign, Effective Online Marketing, Eldon, Facebook, Fb, Management Application, Marketers, Marketing Channel, Marketing Management, Media Channels, Media Marketing, Metrics, New Solution, New Ways, Omniture, Search Engine Marketing, Searchcenter, Social Networking Service, Substantial Investment, Using Tools
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Up next in our series of tech interviews at the World Economic Forum in Davos, Switzerland last week: Gina Bianchini, the CEO of social networking service Ning.
Ning has never had the press attention of Facebook and Twitter. But there are 41 million registered users on Ning, and Gina says that 92 million people a month [...]
Tags: 5 Million, Advertisements, Ceo, Cobranded, Competitor, Davos Switzerland, Ecosystem, Excerpt From, Facebook, Gina Bianchini, Horserace, People, Presence, Profile, Social Experiences, Social Networking Service, Techcrunch, Twitter, World Economic Forum, Worldwide Visit
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